Monday, July 23, 2007

Bird swarms and propaganda





These amazing videos of bird swarms displaysa jaw-dropping organicity. Despite being made of thousands of birds, they behave more like amoebas or blobs in a lava light.

You've heard me talk before about mass consciousness manipulation. I believe this bird swarm is a good visual analog of how human cultures appear to the mathematical tools of those who would try to steer our collective consciousness this or that way for their financial and political benefit.

Instead of air, though, our consciousness swarms through a volume of memetics. An n-dimensional volume of ideas and paradigms which can be measured and manipulated. It doesn't require anything like total control to be effective, it only needs to be somewhat better than chance.

With the right influences, a large bird swarm can be driven in a certain direction, or even pinched into multiple clumps. Wind, obstacles, the maneuvers of certain 'leader' birds.

So it is with societies, too. A visually shocking terrorist event can induce a certain vector in the swarm of a populace. A new fashion or culture trend can induce a new bend in the vector. A barrage of inflammatory talk radio can help separate us into more usefully homogenous clumps, making later influences even more effective. One such clump is labeled "Republican", another "Democrat". Other clumps (seen more clearly with different memetic axes) are "immigrants", "smokers", "Catholics", "vegetarians," and "senior citizens". The list is near infinite.

When the Department of Homeland Security advises people to stock up on duct tape and plastic sheets, some people will be more prone to act on such advise, based on their trust in government and susceptibility to propaganda. Their frantic purchases of such materials can be tracked from ATM and supermarket-card records in near real-time, and a meaningful model can be derived of this new 'clump' of the greater populace. Once you've identified such a clump or subswarm, you can find ways to influence it more effectively than a less polarized superclump.

Again, this process doesn't have to be perfect, or anywhere close. If you can nudge a million people in a slightly predictable vector, you can reap HUGE rewards from predicting this trend. That's how I think the cutting edge of the propaganda machinery works these days.

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